Gathering Feedback on Training

Evaluating Learning Using Qualitative and Quantitative Research

© Joni Rose

Apr 29, 2008

Using both quantitative and qualitative techniques to gather feedback on training provides statistics for the stakeholders and detailed comments for the trainer.


Evaluation of training whether it be before (needs assessments and audience polling for training design), during (evaluating learning of key concepts) or after the training (feedback on delivery methods and other aspects of the training experience), can be obtained using qualitative and/or quantitative methods.

Quantitative

Quantitative methods involve gathering information that can be tabulated in the form of statistics. A common quantitative method is surveying using a rating scale. Here statements are rated along a three or five point scale. Three or five points are needed to ensure that the data you collect is meaningful and meets research protocols i.e. you need to have end extremes and a neutral middle rating to give participants enough options to choose accurately.

Examples of three point scales and five point scales:

3 point scale: good, average, poor; 5 point scale: excellent, good, average, below average, poor

3 point scale: agree, neutral, disagree; 5 point scale: strongly agree, agree, neutral, disagree, strongly disagree

Other examples of qualitative measurements are: multiple choice questions, true or false statements or yes or no questions. The advantage of using quantitative measurements is that you can provide statistics to stakeholders e.g. 89% percent of participants strongly agreed that the material covered will help them improve their productivity.

Qualitative

Whereas quantitative research is closed, qualitative research involves asking open-ended questions to gather thoughts, opinions and suggestions. This level of detail can help the trainer understand exactly why certain elements need improvement and if suggestions are made, how they can be improved.

Some examples of open-ended questions are:

  • What exercise or activity did you enjoy the most? Why?
  • What would you like to receive additional training on?

Using a combination of qualitative and quantitative research methods will help you obtain a well rounded feedback on the training.


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