Content can be delivered in many ways depending on the audience and the type of content. Constructing modules that can accommodate larger groups with various sub audiences is often the best strategy. Review the following delivery strategies to determine what will suit the particular mix of employees you are working with.
Introduction to a Topic
This would be a course or workshop on the basics of the topic. This content would suit beginners who have no or little prior knowledge of the subject. An introduction can become the foundation for further expansion on the topic.
Topics Delivered at an Intermediate Level
If the learners have had some exposure to the topic either by prior experience or education, then content at an intermediate level would keep them focused and engaged. Look for ways to use their experience and build on it through interactive exercises such as brainstorming and research projects.
Topics Delivered at an Advanced Level
An advanced audience can pose some challenges. If the trainer is not fully versed in the intricacies of the topic, developing curriculum for the advanced audience could be tough. When advanced level training is required, it is best to consult with content experts internally first and then go externally to gather new insights, trends and best practices once the topic is well defined by the internal content experts.
Specialized Content Delivery
If there are too many generalists in the company or organization i.e. employees that need to know many topics but not in depth, it may be a good idea to consider developing a few key specialists in the organization that have a more advanced, in-depth knowledge or expertise on a subject. For example, a company that sells MP3 players may want to develop iPod experts through advanced level training and support.
Topic Delivered as a How To
Some topics are best taught as a demonstration, simulation or experiment. In a demonstration, the instructor shows the class how something is done. In a simulation, a real world example is created to allow participants to experience the process in a safe environment. An experiment can allow participants to test out possible answers to questions and problems.
Topic Delivered as a Study of Compare and Contrast
If a change is happening and there is training around that change (e.g. an updated piece of software is purchased and installed), it is often best to focus on the similarities and then point out the differences to cut down on the feeling of overwhelm some employees feel when facing change. This type of compare and contrast technique can decrease training time by focusing on the need-to-know content.
Combine one or more of these training techniques if your audience is made up of a variety of employees. Understanding the audience will help training managers and coordinators to develop new content that respects various levels of understanding and keep employees engaged and learning.
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